If you thought stickers were the preserve of toddlers’ books and playgrounds, think again. Branded stickers are now among the fashion industry’s most sought-after items, something to slap on laptops and lunchboxes as a way of conveying an affinity with a label at a fraction of the cost of buying its goods.
Michael Kopelman, managing director at Stüssy, said: “It’s fun. You can put them on your car or lunchbox. It’s like tagging. Most won’t notice it, but the people who are interested do spot it.”
Although councils in England and Wales restrict flyers and stickers in public places, they are increasingly appearing on lamp-posts and billboards across the country.
Alex Powis, co-founder of Stickerarchive, an online collection of popular graphics, said: “Slapping a sticker up … is instant, whereas graffiti takes time and guts. It’s like coded messaging.”
Traditionally not for sale by fashion labels, stickers have become an affordable way to tap into a brand. “There’s been a surge of interest in streetwear, lately and stickers are a core part of those cultures,” said Powis.
Others agree that the trend is a move away from the internet towards a more DIY approach. “In the last few months, I’ve been making more stickers,” said the electronic musician James Lavelle. “There’s something about having physical things that’s the opposite to a huge digital marketing campaign. There’s an authenticity about them.”
Why Paper Planners Are Better Than Digital Planners and Calendars
However, despite the trends, the industry of paper planners, agendas, and productivity journals seems to be well off. More and more people are interested in owning a paper agenda and using it daily. This time we wanted to take a deeper look at the matter – what really makes paper planners better than digital planners? What are the benefits?
We did some research and found 5 science-backed benefits you’d enjoy if you switched to paper planner. Also, gift boxes are better as paper, rather than digital ones.